About Us

About Us

Why A Pineapple?

We chose the pineapple to represent our identity because it represents warmth, welcome, luxury, and hospitality. Here is the story of how the pineapples meaning came to be.

The explorer Christopher Columbus landed on the Carribbean island of Guadalupe and stumbled upon the pineapple in 1493. Intrigued by the unusual look and great taste of this fruit, he cut a few pineapples from their stalks to bring back to Europe.

At the time pineapples could not be grown locally in Europe due to the climate, and as a result were very expensive due to the cost to transport the fruit a great distance. One pineapple could cost $5000 to $8000 in today’s dollars. Pineapples were seen at the time a luxury good. Pineapples became such a coveted fruit that King Charles II of England posed for a portrait receiving a pineapple as a gift to symbolise his royal privilege.

At the time pineapples could not be grown locally in Europe due to the climate, and as a result were very expensive due to the cost to transport the fruit a great distance. One pineapple could cost $5000 to $8000 in today’s dollars. Pineapples were seen at the time a luxury good. Pineapples became such a coveted fruit that King Charles II of England posed for a portrait receiving a pineapple as a gift to symbolise his royal privilege.

Over the years the port of Guadalupe became more established, and more and more seafarers couldn’t resist taking the fruit home with them. Upon returning home the sailors would place the pineapple outside their house to announce their safe return and invite friends to visit. If you saw a pineapple you knew a party was going on. The pineapple had officially made its transition from a luxury good to a symbol of hospitality and welcome.

At 180 Drinks we aim to offer the same level of welcome, luxury, and hospitality this special fruit symbolizes. Enjoy!

Mission

Delight everyone we encounter with superior quality beverages and service so they want to tell their friends

Vision

To be the most recommended event beverage service in the world

Values

Simplicity is brilliant Make everything with love Deliver on what is promised Always room for improvement