Custom Beverage Development

Get in touch

Custom Beverage Development Overview

With our team of culinary and marketing professionals we can help you bring your beverage ideas to life. We can create a custom beverage or beverage program that embodies your brand, and aligns with your marketing objectives and budget.

We can also help you revamp and revitalize your existing beverage program. The following discusses our custom beverage development service benefits, process, and answers frequently asked questions.

Custom Beverage Development Benefits

Multi-Disciplinary Team

Our custom beverage development process integrates professional services from culinary to marketing.

Our team will work closely with you to refine your custom beverage concept(s), source ingredients, create and test recipes, and can help you deliver or serve the final product to your customers.

We can also help you with the design and development of beverage vessels or packaging, and shoot photography and video of your beverage.

Scientific Approach 

Custom beverages are simply problems in need of solutions.

We ask ourselves how we can achieve particular taste, texture, or look. 

We use a scientific approach during our custom beverage development process by controlling the variables, observing, and testing results. This ensures that drinks we make are made consistent, and made consistently better as we refine the concepts.

We have an in-house beverage lab with state of the art beverage service equipment and technology.

Custom Beverage Development Benefits

The following discusses our six phases of our beverage development process.

1. Discovery 

We start our beverage development process with an complimentary initial consultation to better understand:

  • Any preliminary ideas about the beverage(s) you want us to create including the type, taste, look, aroma, and ingredients
  • More about your your company’s story, products, services, value proposition, and brand identity
  • The scope of work, timelines, and budget range

After discovery is complete we will be able to develop a custom beverage development project proposal.

2. Project Initiation

Once we have kicked off your beverage development project, we will work with you to establish a detailed project charter.

The project charter will include the projects: 

  • Purpose, scope of work, and services
  • Deliverables, schedule, and budgets
  • Objectives and success criteria
  • Assumptions, risks, and constraints
  • Stakeholders and their roles
  • Approval and change request process
two mixology class participants making a drink in toronto

3. Planning

During this phase we will begin planning the design of the beverage concept(s), and specifically we will:

  • Learn more about the attributes of your target audience(s) for the beverage by understanding their motivations, interests, and needs
  • Understand how you would like to engage your target audience for your beverage including its story, the senses, and the overall emotional reaction
  • Understand any key beverage attributes, designs, packaging, beverage vessels, or ingredients you would like to incorporate into the concept(s)

4. Design and Development

During this phase we will begin to design and develop your beverage concept, and specifically we will:

  • Source and procure ingredients to execute the beverage concepts 
  • Source the beverage vessel and packaging
  • Create mockups of any design elements of your beverage concept(s)
  • Present the beverage concept(s) to you including photographs, budget, and an explanation of its story, ingredients, brand alignment, and how it engages the senses to create an emotional reaction
mobile bar garnishing a cocktail by making hearts with bitters

5. Tasting

After all of the planning and designing that went into your drink, it’s finally time to taste it.

During this phase we will invite you to our beverage lab to taste the concept(s).

During the beverage concept tasting we will:

  • Collect feedback on presentation, temperature, taste, and aroma
  • Make any necessary final revisions to the recipe and overall concept

6. Delivery and Implementation

During this phase we will finalize and deliver your custom beverage, and specifically we will:

  • Take a photograph of the final custom beverage(s)
  • Provide a briefing on the beverage(s)  including its recipe, story, ingredients, brand alignment, and how it engages the senses to create an emotional reaction
  • Provide recommended vendors to source the beverage(s) ingredients
  • Provide a finalized budget to create the beverage(s) 
  • Help you deliver or serve your beverage to your target audience

For an initial consultation get in touch today.

private bartender pouring a martini in toronto

Frequently Asked Questions

What is your custom beverage development pricing?

Our custom beverage development pricing quotes are tailored to your requirements to ensure we include everything you want (and not add additional costs for things you do not want). 

 

To establish a baseline quote for custom beverage development project we will take into consideration:

  • The number of custom beverages you want us to develop
  • If you would like a tasting of your concept

Additional costs for your custom beverage development can arise from:

  • The type of beverage vessel and packaging 
  • The type of ingredients selected for your beverage 
  • The labour and material costs to process the ingredients for your beverage
  • Any custom design work, and professional photography or videography 
  • Any rentals required to execute your project
  • Any necessary travel 

To request a quote get in touch with us to set up a call with one of our beverage consultants.

How long does it take to develop a custom beverage?

Each individual beverage project is unique, and depends on the project requirements. On average the development process from idea to finished product is three weeks to a month.

How long is the beverage lab tasting usually?

Tastings of your beverage concepts at our beverage lab are typically one to two hours in length depending on the feedback collected and number of revisions. 

Do I own the custom beverage intellectual property?

Yes, our clients own 100% of their intellectual property including the formula and any design or brand assets we create for you.

What cities do you service in Ontario?

We provide custom beverage development services to the following cities and their surrounding areas in Ontario:

Ajax, Aurora, Barrie, Brampton, Brant, Brantford, Burlington, Caledon, Cambridge, Fort Erie, Grimsby, Guelph, Halton Hills, Hamilton, Ingersoll, King City, Kitchener, Lincoln, London, Markham, Milton, Mississauga, Newmarket, Niagara Falls, Niagara-on-the-Lake, Oakville, Oshawa, Pelham, Pickering, Port Colborne, Richmond Hill, Schomberg, St. Catharines, Stratford, Thorold, Toronto (Downtown Core, East End, East York, Etobicoke, GTA, North York, North End, Old Toronto, Scarborough, West End, York), Vaughan, Waterloo, Stratford, Welland, Whitby, Woodbridge, and Woodstock.

GET IN TOUCH

Fill out my online form